Wednesday, September 6, 2023

Time-Saving Tips for Content Marketers

Great content is hard to create, so why not get all the use you can out of it? Look for ways to so they’ll keep on working for you. For instance, turn a how-to blog post into a SlideShare presentation, or turn the information from a chapter of your e-book into an infographic for your audience!

Do one thing at a time. Multitasking might make you feel productive, but according to it actually just distracts you from both of the things you’re trying to do. It also saps your energy, leaving you with less willpower and motivation for later. No matter how full your to-do list is, don’t be tempted to multitask. Knock out one task at a time

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Focus your efforts on platforms you know your target audience uses. Don’t waste your time on platforms that aren’t relevant; it’s too much work for too little return. For instance, there’s no point in carefully crafting your tweets every week if your target audience is mostly on Pinterest and Instagram.

Notice which types of content drive the most traffic and conversions, and put most of your energy into those.

Drop unnecessary tasks. If you aren’t getting any results from something you do on a regular basis, stop doing it. Put that time towards something more useful instead Take breaks. Pushing yourself too hard is counterproductive – you’ll get mentally fatigued, make more mistakes, and need longer to recover afterward. Keep your energy levels up by pacing yourself. Take a few minutes every hour or two to get up and stretch, make a cup of tea, or read a few pages of a book. If you tend to forget to take breaks, remind yourself by using a timer.

Curate content. Need an idea for a quick blog post or email newsletter? Pull together some of the week’s best content in your field, and publish the collection of links (with your commentary) for your readers to enjoy. This is a good way to fill a gap in your posting schedule, and it’s also an easy way to network with your peers and thought leaders in your field – everybody appreciates a good inbound link and a shout-out.

The power of a Auto responder!!